Morrisons

Over the last year I’ve had the pleasure of working closely with Morrisons, creating stills and motion designed to work seamlessly across every channel — from TV and YouTube to OOH, POS and social.

The challenge was to create a visual approach that could adapt to multiple formats with minimal retouching or re-editing, while keeping the food and the campaign completely consistent.

We developed two distinct looks for different product ranges and built a repeatable workflow around them, allowing each new product to slot naturally into the campaign while still giving us the flexibility to make every shot feel considered.

Working across both stills and motion meant we could think about the campaign as a whole. Propping, composition and lighting were developed together, creating a strong visual language that remained consistent wherever the work appeared.

The result was a genuinely joined-up campaign, with stills and motion feeling like they belonged to the same world.